Motio creates powerful software plugins that help business professionals improve speed and efficiency – but their website felt clunky and not in line with their offering. Motio had also expanded their products, and the website couldn’t keep up – older plugins took up prime real estate, while new products were buried. Much of their core content took 3-4 clicks to reach.
The goal for this website redesign project was to fully revamp the site content and structure to highlight their flagship products, while decluttering the overall content experience. We needed to create a new architecture to help potential customers easily move through the funnel, and increase demo bookings.