The CIHR Canadian HIV Trials Network has been doing critical work in research and trials around HIV and other STBBIs since 1990 – but their website wasn’t doing their reputation justice. Although the site was home to invaluable information, the content was targeted toward their science and research audience.
Our goal for this website redesign was to make the site significantly more accessible for CTN’s underserved website visitors: people living with HIV and their caregivers. We planned to restructure their wealth of resources, adding improved filtering, navigation, and storytelling.
The CTN site already had clear branding. What we wanted to bring to the new design was a more visual story. Increasing the use of authentic photos throughout the site was the best way to create a welcoming, human vibe. With bigger, bolder images and custom icons, the new page designs would be a more engaging experience for all types of visitors.
The new CTN website is clean, easy to use, and a stronger testament to their work. Whether a visitor is a researcher, government official, industry rep, or a person living with an STBBI, there's a clear path to find information. The overall look and feel is fresh and modern, and the enhanced search filters make it simpler to search resources.
