• Improve overall site architecture and navigation to improve content search and discovery
  • Improve the experience and usability of the Research Studies area, including filtering and advanced search functions
  • Create a more user-friendly Research Toolbox area
  • Build on SEO foundations for future growth and leverage organic traffic
  • Implement a fully responsive solution backed by WordPress CMS
Phase 1


The CIHR Canadian HIV Trials Network has been doing critical work in research and trials around HIV and other STBBIs since 1990 – but their website wasn’t doing their reputation justice. Although the site was home to invaluable information, the content was targeted toward their science and research audience.

Our goal for this website redesign was to make the site significantly more accessible for CTN’s underserved website visitors: people living with HIV and their caregivers. We planned to restructure their wealth of resources, adding improved filtering, navigation, and storytelling.

Home Page Design
Phase 2

Style Concepts

The CTN site already had clear branding. What we wanted to bring to the new design was a more visual story. Increasing the use of authentic photos throughout the site was the best way to create a welcoming, human vibe. With bigger, bolder images and custom icons, the new page designs would be a more engaging experience for all types of visitors.

Style Tile
Phase 3

Bringing it all together

The new CTN website is clean, easy to use, and a stronger testament to their work. Whether a visitor is a researcher, government official, industry rep, or a person living with an STBBI, there's a clear path to find information. The overall look and feel is fresh and modern, and the enhanced search filters make it simpler to search resources.