Phase 2
Style Concepts
With the focus on trust, credibility, and professionalism, we chose a strong, clean colour palette that would inspire confidence without feeling overly stern. Lots of white space was paramount to making the large amount of information presented feel as accessible as possible. A simple, sans-serif font made for easy reading and horizontal lines helped guide the eye. Visuals of the client's laboratories and team at work served to welcome visitors into Coanda's world.