Phase 2
Style Concepts
From a style perspective, it was important to Buyatab that we strike a balance between fun and dynamic and serious and professional. For this reason, we chose to apply a familiar, corporate-feeling blue and grey palette, contrasted against wood grains and greenery. We also added some animation, which adds to the fun and dynamic vibe of the site, especially for mobile users. Finally, we included lots of images that show the purchasing process in action via various devices (especially mobile phones), to communicate the ease of the process.