Workshop: Say/Do gap and Other Myths: How to collaborate with consumers to move hearts and minds

You can join this session with a VIP, Start-up/Scale-up or exhibitor pass. 

Join customer experts C Space, in collaboration with Jane Frost, CEO of the Market Research Society, in an interactive and engaging session to learn how our myths and biases around consumers and businesses are getting in the way of the two parties driving progress for a triple win among people, brands and planet.

Bring your observations, questions, and struggles and we’ll work together so that you leave with clarity on:

• How collaborating with consumers can help build internal buy-in and give direction to all teams working to execute sustainability strategies
• Five core principles of success to take away and apply to your own customer research
• When research goes wrong – key mistakes to avoid when talking to customers about sustainability
• Questions to make sure you ask of an agency when briefing sustainability research
• Learnings from fellow businesses and brands doing it right