Ritu Raj's purpose is to "Discover, Learn and Design technology solutions to make sustainable living commonplace". He is passionate about Technology, Sustainability and Agriculture. His expertise lies in connecting the dots between business, technology, and sustainability to design and deliver IT solutions to meet sustainability goals. He leads sustainability innovation with Big Tech, Startups, Academia, and Industry Consortia in fostering consistent, interoperable and sector-agnostic standards for sustainability metrics. His past experiences include being a Palm Oil Trader at Cargill, Supply Chain Consultant at Accenture, and Head of Supply Chain for a renewable energy startup.