Nevo Hadas brings over two decades of diverse experience in digital marketing, product development and technology spanning multiple industries across EMEA with a focus on developing markets.  He has launched several successful startups and held exco and board positions at public companies. Nevo has spent 11 years as a partner at DY/DX, a leading product and service design consultancy where he worked on projects for customers including Vodafone, Uber, Visa, SWIFT, Microsoft, Ericsson and Google. Smartfill was born of a product design project for Smollan group, a global 40 000 person retail services provider, and spun out as a start-up due to the strong interest and market fit it received.

Nevo has lectured on Human Centred Design and Innovation at various business schools and is passionate about identifying the "aha" feature that turns a product/service from usable to used.