James heads up Forum’s work on the changing role and expectations of business in society. He is a leading regenerative business practitioner, with a particular interest in how business can be a force for both social justice and regeneration. As lead author of ‘A Compass for Just and Regenerative Business' he has been at the forefront of highlighting more effective ways for business leaders to think and act given the ever greater volatility and disruption in their operating contexts.

He supports executive and non-executive directors to demonstrate visionary leadership and supports businesses to reconfigure their value chains and works with the finance sector to catalyse change in the industry to make a hopeful, liveable future possible Recent projects include 2030 sustainability strategies for Diageo, Target and Royal Enfield and applied futures projects with Amazon, Henkel and Pearson. He has bridged business strategy, marketing and sustainability disciplines through over two decades in consultancy, industry and NGO roles.