Ashdown Capital’s experienced team of financial advisors has cultivated a trusted reputation, but their website wasn’t doing their company justice. They need a more on-brand design, and the ability to showcase their leadership through content.
We focused the new site structure around growing that deeper level of content. The UX goal was to smoothly move visitors into trust and credibility pieces: services, case studies, and blog posts.
Ashdown Capital was embarking on a brand refresh, so it was important to harmonize their design and content with the new logo and guidelines. We worked with a polished palette of greys and navy blues, with subtle orange accents. Photography focused on iconic local landmarks and scenery adds a warm and welcoming feel.
The new Ashdown Capital site strikes the right balance of professional and approachable. Clear navigation and featured content guide visitors through key content. The big, bold use of photography in the design fosters a welcoming, local small business tone that's true to their brand. And with a strong SEO foundation, their site has seen steady increases in organic search traffic every month since launch.
